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Saul Bass教会我们什么?

索尔·巴斯(Saul Bass),一代平面设计大师,自50年代中期开始涉足电影片头设计,被视为动效设计(Motion  Graphic)的伟大开创者。Saul Bass的作品简练大胆,具有强烈鲜明的视觉冲击力。对之前好莱坞华丽矫饰的风格无疑是一次自信的叛逆,。从1954年的电影卡门琼斯,到1995年的赌城风云,Saul Bass引领了整整40年的MG设计风格。对整个美国的设计文化产生了不可估量的影响。

今天,动效设计又随着互联网的发展欣欣向荣。在眼花缭乱的风格更替中,让我们回溯历史源头,来看看一代大师和开创者到底教了会我们新一代的MG设计者什么?给予了我们什么营养?

 

 

1.《金臂人》片头 1955

以今天的技术标准来看,这部当年引起轰动的史上第一部MG动效未免显得简陋了一些。许多我们熟知的MG概念,例如时间和空间的关系、缓动、第二动作都因为当年的技术的限制没有得到体现。但是作为一代平大师的Saul依然通过此片给予了我们强烈的启示。其中夸张的色彩和形状对比,令人不安的机械运动,与电影内容紧密契合都奠定了之后Saul风格的基础

 

 

2.《西北偏北》片头 1959

作为好莱坞炙手可热的设计师,Saul与希区柯克有着长期的合作关系,在由加里 格兰特主演的西北偏北的片头。彩色胶片的出现给予了设计师更大的发挥空间。交错的线条既隐喻着高楼大厦,也意味着男主角始终无法逃脱的天罗地网。人名与头衔略显生硬的运动,如电梯般上上下下。进一步衔接了抽象与具象的关系。配上紧张神经质的音乐,预示了整部影片的基调。

 

 

3.《惊魂记》片头 1960

精神分裂,成为了整个片头的中心,割裂的文字,暗示了主角的分裂错乱的人格。配合音乐也造成了狂躁不安的风格。而动画的元素简单的不能再简单。精巧而准确、易于理解,是一个设计师的最高境界。

 

 

4.《桃色血案》片头 1959

熟悉Saul Bass的观众能够看出这个片头巧妙地借用了Saul为此片设计的电影海报。所谓事半功倍,用最少的时间给予最冲击的效果,最好的范例不过如此。

 

 

5.《眩晕》片头 1958

重磅来了,有业内人士说,这部电影的片头是MG动画真正诞生的鼻祖。这也是Saul风格在整个五六十年代的最高体现。

 

 

6.《疯狂世界》片头 1963

Saul少见的卡通风格,其中的巧思时至今日也不嫌过时。

综合的来看Saul给我们的启示可以总结为几点,依然在今天启发着新的设计师:

1.了解需求:
Saul Bass所有片头都如歌剧的序曲一样,暗示了整部影片的情节变化。这是完整了解项目的结果。只有这样,才能保证你的最终产品能够达到要求。

2.抽象元素
这是现代互联网MG设计和Saul早期风格的交汇点。限于技术和开发的条件局限,平面抽象元素的使用将是很长一段时间内的风潮。如何这种风格变得大胆深刻,产生自己的面貌,是我们面对的问题。

3.投入与产出
如何用最小的代价获得最好的成果,这是纯艺术与商业设计的一条泾渭分明的鸿沟。Saul是随着技术的发展而变换风格的高手。但是关键的是,他总是用最小的付出获得最佳效果,看看这些五六十年代的早期风格,好不逊色于他九十年代的作品。

4.建立特色
我在这里不用个人风格这样的词汇,是因为在今天的互联网时代,产品风格才是更重要的事情。一个有着鲜明设计特色的产品才能站立起来,是一个产品像伟大的设计师一样成功。

 

 

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