视觉设计，无论是平面设计还是UI设计，都是在喝用户打交道。说得更加具体一些，就是和用户的注意力打交道。
我们做的广告，如何在一堆广告牌中突出出来，吸引用户的注意？
我们做的LOGO，如何有更高的识别度，让用户一眼就能相中？
我们做的APP，如何能够让用户更多的使用？
这些都是注意力的价值的体现，我们先来看这个例子：
这是上海的南京路，我们发现，这里有超多的广告牌，人们走在路上看到的信息是过载的。这里有数百个广告牌，根本不可能全部看到。即使看到了，大部分也会很快忘记。这就是信息过载所带来的问题。
如今，人们的注意力很多在手机上。争夺人们注意力的战争也转移到了APP上。人们的注意力是有限的，如果一个人一直在使用微信，那么他在其他APP上花费的时间就会减少。
我们手机中有数十个APP，APP之间的注意力竞争已经进入了白热化的境地。人们获得的信息已经严重过载：
APP不停的推送，好友不断的评论、点赞提醒，人们的碎片时间也不够完全处理这些信息。所以，很多人虽然装了几十个APP，但常用的也就1～2个。而这1～2个主要是被微信、QQ占据。
那么，其他APP如何吸引用户打开呢？我们一般看到有以下几种方法：
1、不停的优惠、促销、广告推送（这种方法完全靠营销、如果吸引不了用户必定会遭到用户的反感）
2、创建社区，让用户形成评论、点赞关注交流内容的习惯（如：网易云音乐。对于运营要求非常高、起效慢）
3、等待使用场景，用户自主打开（如：大众点评。在点餐的时候用户会习惯性使用）
4、让用户感觉轻松、愉悦的APP（这对设计要求非常高）
……
综上所诉，我们这些方法必须要多管齐下。给予用户优惠、创建交流的环境、符合实际使用场景、让用户轻松愉悦。
我们来说中讨论一下与设计相关的：如何让用户轻松愉悦。我们之前一直在说，用户的注意力是有限的，现在信息过载，让用户痛苦不堪。那么让用户感觉轻松愉悦，必须要合适量的信息，给用户一个轻松开放的环境。我们看这个例子：
这是京东：
这是网易严选：
我们发现了：京东的页面感觉很饱满、网易严选的页面很轻松。
从首屏我们可以看出京东的设计非常的浮夸：让人第一眼看到了螃蟹。用户视觉非常震撼，单用户想要进入活动页需要找到躲在下面的2个按钮「大闸蟹主会场」和「生鲜附会场」。
而严选的主页「吃货大趴」几个字非常的突出，用户直接点击banner就可以进入。
2款APP同样达到了宣传推广活动的目的，一个使用了爆炸式轰炸的推广，一个使用大量的留白来衬托出主题。
我个人角度更加喜欢第二种。但这2个APP是针对不同的人群和受众，所以，不好评论起好坏。
但我们依旧可以合理的使用留白来引导用户的注意力！
我们也可以利用对比来衬托出我们想要突出的内容！
但我们不可能想上面这个APP一样。
对于一个电商APP来说，这还有很长的路要走。
面向我们的受众青年人，我们或许真的可以考虑一下更加优雅的画风~
加载中 ...
2019-03-09 at 下午4:24
第一句的错别字太明显啦，辣眼睛哦！
2019-04-05 at 下午3:07
把用户都喝了吗，哈哈
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讲那么多 也并不解决问题
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