8天在线UED团队官方博客

统计「扫码下载APP」来源的方法

8天UED对于数据非常敏感,我们希望我们的活动、用户体验、交互都有据可循。

为此我们优化了下载download.html页面,增加了对于二维码来源的识别功能,通过改变二维码参数,来识别扫码来源。

我们做了一个测试,下方的测试二维码就是我们添加了参数的二维码:

屏幕快照 2016-08-06 上午9.10.13

 

好了,下面说一下如何制作带有参数的二维码:

1、首先准备好网址,格式是:http://m.8dol.com/download.html?from=来源名称

(例如:http://m.8dol.com/download.html?from=测试二维码)

注意,请不要在来源名称中出现问号「?」和等于「=」号。注意不要和别人的重复。不要太长(建议10个字内),可以带有数字。

 

2、转换该网址为英文,这主要是由于腾讯QQ屏蔽含有中文网址二维码的原因

进入网站:http://tool.oschina.net/encode?type=4   将上面的网址粘贴在左边,点击「URL编码」,右边就是我们要的结果

屏幕快照 2016-08-06 上午9.14.41

(例:我们获得的结果 http://m.8dol.com/download.html?from=%E6%B5%8B%E8%AF%95%E4%BA%8C%E7%BB%B4%E7%A0%81)

 

3、使用草料二维码生成二维码,将上面我们获得的网址填入:http://cli.im/url  生成二维码。

例:这是生成的测试二维码,扫一扫试试看吧~

129B45E1-3B24-43ED-A955-54F8FBB1D716

这样,你就完成了,你可以下载不同格式(png、eps、svg)的二维码用于设计,可以自行在中间添加logo、图案。

最后,想要了解统计数据,请联系UED摘录 或 开放数据访问权限~

 


 

PS:

如何更好的使用?

1、同一个活动,不同渠道(传单、展架)使用不同的二维码,统计不同渠道的效果。

2、自己想出更加有趣的统计方法ww

二维码会自动统计其他数据吗?

是的,二维码会自动统计扫码来自于哪个省份、城市、使用设备的分辨率、浏览器类型。

评论(54)

  1. 这只是一个页面的浏览量啊,并没有统计到页面中某个下载按钮的点击量。延伸问题:微信号的关注如何分渠道统计?

  2. eWei

    2016-08-26 at 上午11:53

    你说的没错,我们的APP使用了友盟和诸葛IO,我们对于页面的按钮点击量,我们另外通过诸葛IO的打点统计。不过,我们在最新的一个升级APP的页面中的下载按钮中也加入了文章中的统计方法的连接,也可以统计到到达下载页面的数量。延伸问题:我觉得是有2个方法统计微信关注渠道:1、使用微信自带的统计功能,虽然不是很完善。2、制作一个中转的H5页面跳转到微信关注的页面,然后统计访问这个H5的来源,使用本文中的方法也是可以的。

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